Art Director / Interactive Designer
and this IS what I do
I’m hired to design, develop, implement new and award winning web interfaces, graphics, layouts, upgrades, branding, online marketing campaigns, art direction and consulting.
A Great Web Design Philosophy Is This: the more you simplify, the less profound you have to be; and the simpler you are the more profound. This philosophy can also be practical.
Web design is cyclical. Aspiration is not to attain some cookie-cutter standard on the web. Rather it is to take whatever is meaningful about the design at the moment, express it, and then move on, making the need to repeat design obsolete. Each client is branded with a unique message (not the same thing over and over). This makes the conceptual work, which is added and discarded all the time, effective and innovative, and the web design classic and modern.
Simplicity is key, and still remains as it should be — an open concept.
